Traditional video production techniques are expensive and take too long given most planning horizons. Once developed, they tend to have a short useful life. In fact, the traditional video production method doesn’t scale to make high volume or custom video a practical tool.

By applying the FunnelFactory publishing methodology and innovative techniques, FunnelFactory has developed a process to create video that is practical for regular communication.

The top level content planning process, with the modular creation approach, results in the variety of tailored videos at affordable costs. These videos are easy to maintain and update, enabling a long content asset life.

FunnelFactory Second Voice Program provides sales people with the ability to accurately and consistently convey complex messages to customers and prospects. Second Voice Program help prospects remember important messages. Customer sponsors use the Program to assist them in their ability to “carry messages forward” for increased penetration within accounts.