FunnelFactory

Hot leads, New Business & New Markets

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CRM Updating

Posted by on Dec 5, 2013 in Portfolio |

Your CRM System is only as good as the data that’s in it. CRM Updating is a byproduct of what we do. There are a number of things we see happening in the market when it comes to CRM systems. The number one problem, is bad records. Most CRM systems we run into have about 30-60% of bad or outdated records in them. The number two problem is getting sales...

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Video vignettes-second-voice

Posted by on Dec 5, 2013 in Portfolio |

Traditional video production techniques are expensive and take too long given most planning horizons. Once developed, they tend to have a short useful life. In fact, the traditional video production method doesn’t scale to make high volume or custom video a practical tool. By applying the Avitage publishing methodology and innovative techniques, Avitage...

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Sales-channel-content-deployment

Posted by on Nov 5, 2013 in Portfolio |

Despite all the ways organizations deploy content — portals, social media sites, etc. — we see a huge opportunity to improve deployment to and through direct and channel sales organizations. By deployment we mean the ability to distribute content, marketing programs and tools that enable constituents to re-use, extend and leverage those assets for...

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Structured content publishing program

Posted by on Jan 20, 2013 in Portfolio |

A content strategy to publish buyer relevant content results in new requirements and challenges that marketers have never had to face before. It requires new skills, resources, processes, and disciplines. To address these requirements organizations need to change the way they create, manage and deliver content. A structured publishing program is the most...

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Create content

Posted by on Dec 14, 2012 in Portfolio |

Our customers often have specific content projects where we can help. We apply our structured content publishing program for projects to create lead generation, education, nurturing, sales enablement and customer engagement content. Our customers tell us our process: Brings fresh ideas and approaches to content projects Optimizes the amount and variety of...

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