Jaap founded FunnelFactory in 2010 to fulfill the opportunities for multimedia in generating hot leads and new business. The company strategy and execution are his overall responsibility. His vision for the potential of an innovative multi-media approach for generating hot leads and new business and the idea for the FunnelFactory business model was seeded during his long-lasting career as an IT entrepreneur. Jaap has a commercial education and more than 25 years of marketing, sales and operational experience as an entrepreneur.