Since 2010 FunnelFactory has provided services that help B2B marketing and selling organizations grow revenue and lower operating costs by creating content that helps them achieve objectives more effectively and efficiently.
FunnelFactory Point of View
Buyers have moved online and are in control of the buying process. We call this the “on demand customer.” This is forcing marketing and sales to adapt the ways they engage buyers and customers, and deliver value.
Content is the new currency — the fuel that drives demand generation, accelerates buyers through their process, differentiates vendors, enables sales and creates unique value for customers.
This requires a new approach to the way organizations create, manage and deliver content to engage buyers and customers.
Marketing and sales must align around: the way buyers buy, buyer questions, information requirements, customer business issues and related content, as well as new engagement methods.
FunnelFactory Business Model
We employ a services business model. This means we partner with our customers, becoming part of your team. We leverage your strategies and leadership and adapt our program, processes, policies and procedures to your environment. Your proven practices are supplemented with industry best practices and new methods we recommend. Our objective is to complement and supplement the internal resources of our customer.
Typically, we begin a relationship through small, simple pilot engagements that demonstrate the effectiveness of our approach and the quality of our services.
We fit best when we jointly identify an ongoing set of activities where our content publishing approach and unique service capabilities are functions our customers want to outsource.